User persona is a fictional user represented as our real users referencing through creative practice to validate user experience and design. This includes
- Behaviour patters
- Goals
- Skills
- Attitude
- Environment and content
- Age
- Occupation
- Hobbies
- Interest
Large vs Small audience: Core and fringe audience
(2019). Vuws.westernsydney.edu.au. Retrieved 30 April 2019, from https://vuws.westernsydney.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_28020_1&content_id=_3866560_1
What is the task the users wanting to perform?
What device is the persona likely to use? example cross platform (must think about target audience)
How the user wants to browse or user who wants specific content
Mental Models:
Important for user experience to illustrate how the user approaches a problem. If there is no shaping or illustrating the design can lead to poor user experience. Persona allows you to help alterate better designs for the user based to validating your design to met users needs and expectations.
Artefact Persona:
- Useful for clients meeting and discuss what they like and dislike about the project
- Product personality questions which allows you to get an idea of the desired personality and designing.
- Experience key words. Group descriptive words and concepts form foundation that design visual strategies to develop positive experience and reactions.
Benefits:
- First impression leads to on going emotional user experience
- Significance in user adaption of the product and forgiveness of any short coming
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